Privacy Policy

Last Updated: April 2026

Introduction

Welcome to AC Tours Ltd. (“we,” “our,” or “us”), a Destination Management Company (DMC). We are commiƩed to protecting your personal data and complying with applicable data protection laws, including the UK GDPR and EU GDPR where applicable.

This Privacy Policy explains how we collect, use, and share your data, including through our use of customer relaƟonship management (CRM) systems and booking plaƞorms.

Information We Collect

Personal Data

We may collect and process the following:

Full name
Email address
Phone number
Company name
Travel details (dates, destinations, preferences)
Identification details (e.g., passport information where required)
Payment-related information (processed securely via third-party providers)

Automatically Collected Data

When you visit our website, we may automatically collect:

IP address
Browser type and version
Device type
Pages visited and interaction data
Referral source

How We Collect Your Data

We collect data when you:

Submit enquiry forms
Request proposals or quotations
Make booking
Subscribe to newsleƩers
Interact with our website (via cookies and tracking tools)

Data may also be collected and enriched through our CRM system.

Use of CRM and Booking Systems

We use third-party plaƞorms, including CRM and booking management systems, to manage
customer relationships and deliver our services.

CRM Systems

We use CRM tools to:

Store customer contact details
Track communications and interactions
Automate follow-ups and marketing emails
Segment users for tailored offers

This may include tracking email opens, clicks, and website interactions.

Booking Systems

We use booking plaƞorms (e.g., Tourplan) to:

Create and manage itineraries
Process reservations with suppliers
Store travel and logistical details
Coordinate services with hotels, transport providers, and guides

Your data may be shared with relevant suppliers strictly for service delivery.

We process your personal data based on:

Contractual necessity (to provide services you request)
Legitimate interests (business operations, service improvement)
Consent (for marketing communications and cookies)
Legal obligations

Legal Basis for Processing

If you opt in, we may send marketing communications via our CRM system. You can
unsubscribe at any time by:

Clicking the “unsubscribe” link in emails
Contacting us directly

We maintain records of consent in our CRM system.

Marketing Communications

We may share your data with:

Travel suppliers (hotels, transport providers, venues)
CRM and booking system providers
Payment processors
IT and hosting providers
Legal or regulatory authorities

All third-party providers are required to process your data securely and in compliance with applicable laws.

Data Sharing

Some of our service providers (including CRM platforms) may process data outside the UK or
EEA. Where this occurs, we ensure appropriate safeguards such as:

UK International Data Transfer Agreements (IDTA
Standard Contractual Clauses (SCCs)

International Data Transfers

We retain personal data:

For the duration of our business relationship
As required for legal, tax, and reporting purposes
For marketing purposes until you withdraw consent

Data Retention

Data Security

We implement appropriate technical and organizational measures, including

Secure CRM and booking platform
Access controls and authentication
Data encryption where applicable

Your Rights

Under UK/EU data protection law, you have the right to:

Access your data
Correct inaccurate data
Request deletion (“right to be forgotten”)
Restrict or object to processing
Data portability
Withdraw consent at any time

To exercise your rights, contact: sales@acgroup.travel

Cookies and Tracking

We use cookies and tracking technologies, including those integrated with our CRM system,
to:

Analyse website performance
Track user journeys and interactions
Support marketing automation

You can manage cookie preferences via your browser or our cookie banner.

Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices

Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page.

Contact Us

AC Tours Ltd. Trading as AC Group

Unit 6, Baden Place, Crosby Row, London, SE1 1YW
Email: sales@acgroup.travel

Regulatory Authority

If you are based in the UK, you have the right to lodge a complaint with the Information
Commissioner’s Office (ICO): www.ico.org.uk

Business-to-Business (B2B) Services and End Client Data

AC Tours Ltd. operates strictly as a business-to-business (B2B) Destination Management Company. Our services are provided exclusively to travel agencies, tour operators, and corporate clients, and we do not offer services directly to individual consumers.

As such:

We do not intentionally collect personal data directly from end clients (i.e., individual
travellers).
Our primary data subjects are business contacts, including employees and
representatives of our partner organizations.

However, in order to deliver travel services, we may receive and process limited personal data relating to end clients (such as traveller names, itineraries, or special requirements) from our partners via systems such as Tourplan or other booking platforms.

In these cases:

We act as a data processor or, where applicable, an independent data controller, depending on the nature of the service.
We process such data solely for the purpose of fulfilling contracted travel services
We do not use end-client data for direct marketing or unrelated purposes.

We expect our partners to ensure that they have obtained all necessary consents and have provided appropriate privacy notices to their end clients before sharing personal data with us.

If you are an individual traveller and believe your data has been shared with us, you may contact us at sales@acgroup.travel to exercise your data protection rights.

End of Policy